Rarely is change easy for anybody, especially for the age old newspaper industry. Yet even while bankrupcies of local printings scatter accross the country they are quick to put the blame on the likes of Google for their failures.
The new age of information has been making their way to the center stage for some time now. The next phase of this migration will come in the form of news being delivered straight to millions of hand-held mobile devices.
Now it would seem kind of silly to to blame your woes on a service that lists your articles to millions of potential viewers. The complaint of the publishers is that the snippets and headlines give away too much of the story and should be illegal to reproduce without some sort of monetization.
But as one author points out, Google is much like your local newstand. You can easily remove your publication just as easily as you can opt out of Google news, but you run the risk of losing potential customers because you are not available.
At the annual meeting of the Newspaper Association of America, Google CEO Eric Schmidt gave a closing speech addressing the challenges and opportunities to come. By working together, the newspaper sites can benefit by converting the enormous amount of traffic that is passed along from Google into advertising dollars.
Instead, these players of the Old Media are considering charging a subscription for their content. Something that Schmidt makes clear, Google is unlikely to participate in with it’s current pricing model of FREE.
In the spirit of ushering in new age information, here’s a short list of news sites:
One Response
Lyndel
April 22nd, 2009 at 9:05 am
1Great work.
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